Teaching American culture through commercial spots: A course for senior students

Author: Jenny Montes de Oca Gonzalez

Year: 2008

Title: Teaching American culture through commercial spots: A course for senior students


Summary: This is a theoretical-practical course, which is aimed at senior students with an advanced level of English. This course consists of analyzing several commercial spots in order to explore the characteristics of the American culture. The course is organized from the simplest cognitive domain (identifying information) to the most complex (inferring information).


Key words: culture, American culture, commercials, TV spots, high-school students, stereotypes, individualism, materialism.

Library barcode: MON 306.0973